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Superintendent Kevin K. Hendrick named 2022 Superintendent to Watch by the National School Public Relations Association

Dec. 15, 2022

NSPRA Superintendent to Watch Kevin Hendrick

The award recognizes district leaders who have fewer than five years of experience as superintendents and who demonstrate dynamic, fast-paced leadership with strong communication at its core.

Nationwide, just 25 superintendents were selected for the honor based on innovative and effective use of technology to engage their school communities, and expansion of two-way communication and outreach efforts.

“Communication is at the core of everything we do,” said Mr. Hendrick. “In order to provide the best experiences and achieve the best outcomes for our students, staff and families, we must continue to expand opportunities for dialogue with all stakeholders.”

Mr. Hendrick is a gifted leader and communicator with a track record of working collaboratively and building cultures of excellence. His warmth and composure have earned him respect and trust throughout the community.

Before his appointment to superintendent in 2022, he served as the district’s Associate Superintendent of Teaching & Learning Services, leading the district to a record-high graduation rate and consistent increases in academic performance.

An advocate for our growing Hispanic community, he was an early promoter of Pinellas County Schools en Español, a Facebook account that shares information with our Spanish-speaking families.

After Mr. Hendrick became superintendent, he began hosting Listen & Learn Sessions at sites throughout the county to share his vision and learn the priorities of students, families, staff and community members.

One of Mr. Hendrick’s top priorities is to make sure every employee feels valued. Immediately after taking the helm, he visited and connected with staff members throughout the district. He also created his own Pinellas Superintendent Twitter account, becoming our district's first superintendent to do so.

“Mr. Hendrick made communication a priority in his superintendent interview process and entry plan,” said School Board Chair Lisa Cane. “His emphasis on our district’s core values, including connectedness, has been evident since he became superintendent, and he is most deserving of this recognition.” 

“This year’s honorees understand just how important effective communication is in building trust and relationships with families, employees, students and community members in their districts,” said NSPRA Executive Director Barbara M. Hunter, APR. “These emerging leaders have proven to be dedicated champions of innovative communication efforts to advance their district’s success.”

Since the 2015-16 school year, NSPRA has recognized 127 school district leaders as Superintendents to Watch. 

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