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Strategic Communications

Our vision:

"100 percent effective and purposeful communication"

Our mission:

"To advance the vision and mission of Pinellas County Schools through the delivery of clear, consistent and accurate communication that increases awareness of district goals and programs"

Our core values:

"Agility, valuing workforce partners, management by fact, focus on results and creating value, student-centered excellence"

Communications team:

Melanie Marquez Parra, Director; 588-6333
Sean Clark, Manager of Multimedia Projects; 588-6394
David Cook, TV Operations Manager; 588-6402
Dale Bottum, Multimedia Producer; 588-6128 
Shawn Briggs, Station Technician II; 588-6000 X1435
Lorri Helfand, Communications Coordinator; 588-6574 
Elizabeth Johnson, Multimedia Producer; 588-6389  
Brian Jones, Webmaster; 588-5172
Demorris A. Lee, Communications Coordinator; 588-6575 
Larry Osterman, Multimedia Coordinator; 588-6393 
Wally Patanow, Multimedia Coordinator; 588-6390 
Debbie Stotts, Secretary; 588-6122
Lisa Wolf, Public Information Officer; 588-6501

What we do:

The Office of Strategic Communications is charged with the responsibility of providing accurate and timely information to School Board members, employees, families, business leaders, the community at large, and members of the media. The Office maintains the district's Newsroom, ensuring that it reflects, in print and video format, district projects and initiatives and shines a positive light on district achievements.

Additionally, the communications team:

  • Keeps School Board members informed of district programs and initiatives

  • Supports the Superintendent by coordinating and directing communication of strategies, projects and activities of critical importance to the school system

  • Strives to improve public perception of the school district and to generate engagement and support for the education of Pinellas County children

  • Assists district departments with their communication efforts to schools and the public

  • Assists schools in their efforts to communicate positive news and outcomes to families and the public

  • Coordinates media coverage for the district and individual schools

  • Provides media training to employees

  • Executes the district's emergency communications plan

  • Responds to public records requests from the media

Contact us:

Phone: (727) 588-6122
Fax: (727) 588-6437

We are located on the first floor of the PCS Administration Building
301 Fourth St. SW Largo, FL 33779-2942